The Bingham Group produced a Welcome Video and Outdoor Billboard Campaign for Gatlinburg’s newest attraction, Anakeesta. The creative welcome video is broadcast continuously at the attraction welcome center, ticket office and various locations throughout Anakeesta. The welcome video now greets those arriving in Knoxville via McGhee Tyson Airport and is successfully promoting this amazing attraction.
We conceptualized and implemented a visual story of Gatlinburg’s newest family attraction. The Bingham Group shot and edited live action footage, still photography and integrated the custom-created music. The Bingham Group then married the live action footage with the still photography to create a visual experience. This project was accomplished completely in-house by utilizing the Bingham Group’s broadcast production facilities.
The Anakeesta Outdoor Billboard campaign had a goal to capture the experience of the attraction in one image with limited wording. The Bingham Group create a series of options with innovative marketing techniques and award-winning designs. The campaign has exceeded all expectations and continues to grow attention for the Magic in the Mountains...Anakeesta.