Tennessee Department of Safety & Homeland Security: Anti-Domestic Violence Campaign
The Bingham Group worked together with the Tennessee Department of Homeland Security to create a campaign bringing awareness to domestic violence across the entire state. After conducting focus groups in each part of the state with real victims of domestic violence we created four thirty second public service announcements to be broadcast on television. Each spot is aimed at a different person in the situation, including the victim, abuser, or third party onlooker. Large posters and billboards that included the same artwork and copy material were also created to coincide with the television spots to further bring awareness to domestic violence.