Tennessee Department of Safety & Homeland Security
The Bingham Group recently won a five-year contract with the State of Tennessee, Department of Homeland Security, to create a methamphetamine awareness campaign to include radio, television and visual print media. As part of this contract, The Bingham Group developed a 30-second public service announcement (PSA) about the dangers and consequences of making methamphetamine. Specifically, the PSA deals with newer, stricter laws regarding making meth around children.
After thoroughly researching the subject matter and the new methamphetamine laws, the agency began concept creation and storyboards. The video focuses on a mother involved in making meth being sentenced to jail and losing her child as a result of her actions. The Bingham Group selected talent and music for the PSA, as well as custom-created graphics to enhance the PSA’s message. The project was completed in-house by utilizing the agency’s own broadcast production facilities. In addition to creating the video, The Bingham Group is responsible for media buys and distribution to media outlets throughout the State.