Oak Ridge Associated Universities
When ORAU contacted The Bingham Group to complete their Annual Report, we suggested dedicating only two pages for all of the departments and their descriptions (instead of the usual page per department). The purpose of this was to focus the rest of the publication on telling the story of how the departments reacted to the crisis caused by the 2011 tsunami in Japan.
With the theme of “connect”, The Bingham Group helped illustrate the response ORAU has had throughout the world in times of need. Not only does ORAU help in dire times, but we also showed how ORAU connects with medical centers and trains them on how to be prepared in extreme emergencies. The story expressed how ORAU “connects” with consumers on a new level.