O.P. Jenkins Furniture
O.P. Jenkins Furniture Store is a high-end furniture and home accessories store in downtown Knoxville, Tennessee. After more than 100 years in operation, the furniture store had no position in the market and had little brand equity. The Bingham Group set to work improving the brand of O.P. Jenkins. After creating direct mail media, newspaper ads, e-blasts and eventually television spots and a website, O.P. Jenkins saw their client base grow 10 times above their initial numbers.